Background: During my internship at Forsman & Bodenfors, I worked with the supplement brand Pharbio, which was in the process of relaunching a wide range of products. Their communicative focus was on ’’vanlisar’’, in other words, people who sometimes struggle with maintaining a healthy lifestyle.
Brief: Come up with an idea that makes Gen Z think of Pharbio when they are shopping for supplements. The solution needs to be fairly simple to implement and with a small budget.
Solution: Through mascots, companies can add a unique touch to their brand vision, and connect to their audience in a mora human way. Knowing this I decided to Create Yung Phabbe and DJ Omega - The worlds first organic DJ and rapper
