Background: Pharbio is relaunching a wide range of supplements. Their communicative focus is on ’’vanlisar’’. In other words, people who sometimes struggle with maintaining a healthy lifestyle.
Brief: Come up with an idea that makes Gen Z think of Pharbio when they are shopping for supplements. The solution needs to be fairly simple to implement and with a small budget.
Solution: Through mascots, companies can add a unique touch to their brand vision, and connect to their audience in a mora human way. Knowing this I decided to Create Yung Phabbe and DJ Omega - The worlds first organic DJ and rapper
